Ideas on human ingenuity, meaningful work, positioning, influence, and building what is uniquely yours in a world that makes sameness easier than ever.

AI is making competent content easier to produce. At the same time, original thought, lived specificity, and genuine human judgment are becoming scarcer, and more valuable.

Insights is where we write about how people become authors of their work, how businesses make value legible, and what we are being asked to build next.